Mela For Her is a social startup whose aim is to provide sustainable and affordable menstrual solutions through their product: reusable sanitary towels. Based in Addis Ababa Ethiopia, their main focus is to bring awareness and educate women in the region about their cycle and give them comfort so that they are not stigmatized or marginalized and are encouraged to grow towards becoming independent.
With the use of illustrations, communicating the step-by-step process of how to use, wash and store the pads,
(Continued illustrations inspired by Mela´s logo and brand colours)
Creating a playful and approachable illustration style to catch the attention of young women with a visual step-by-step guide.